Marketing Automation Market Analysis & Forecast, 2020 – 2025

Report Code - ICT2021219U | Industry - Information and Communications Technology | Published on - February, 2021 | Pages - 140 | Format -

Marketing Automation Market by Component, Deployment Type, Organization Size, Application – Global Market Analysis and Forecast (2020 – 2025)




The marketing automation market generated revenue of US$ 3.9 billion in 2020 and is expected to reach US$ 7.4 billion by 2025, with a CAGR of 13.60% in the forecast period. The research report on the global marketing automation market provides extensive competition analysis and competitive conditions. The report includes information on significant products, players, challenges and developments, and other information specific to the marketing automation market. The data in this report is targeted for business and industry practitioners and specifically intended to assist in the explanation, direction, and to understand the potential of the marketing automation market. The study focuses on providing readers with an understanding of developments in the industry, market segments, market forecasts, leading players, and market drivers and inhibitors.

  • Goals and objectives of the study
    • Define key market trends, innovations, opportunities, and factors influencing the global marketing automation market and its sub-segments.
    • Identify and analyze primary industry categories and their respective frameworks for the global marketing automation market.
    • Predict the total size of the marketing automation market globally and analyze it based on various segments and regions.
    • Classify key players and assess the business environment based on recent developments and segment revenue.

Chapter 2, Market Overview provides an overview of the marketing automation market. The chapter includes macro-economic factors, market determinants (includes market drivers, restraints, opportunities, and challenges), value chain analysis, technology/product roadmap, Porter 5 force model analysis, market growth opportunity analysis.

Chapter 3, Segment Analysis of the report deals with the different sub-segments of the market to calculate reliable market forecasts. The marketing automation market was segmented based on component, deployment type, organization size, application. The chapter provides an in-depth analysis of the market segments of the marketing automation market, year-on-year growth projections that enable readers to identify potential market growth areas.

Chapter 4, Regional Analysis includes an in-depth analysis of the marketing automation market by region.

Marketing Automation Market, by Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Regional insight helps market competitors to make crucial decisions about their company. Individualized, country-wise, and segment-wise analyses by region allow readers of the marketing automation market report to explore the potential of the market in different geographies. For each year's growth projections and a global share of value, this section is a vital part of the report.

Chapter 5 Competitive Analysis of the report includes company shares analysis, a list of acquisitions, mergers, collaboration, and the introduction of new products.

Chapter 6 Company Profile of the report also covers key industry players working on the marketing automation market. Some of the prominent competitors in the marketing automation market are Acoustic, L.P., Adobe, ClickDimensions LLC, HubSpot, Inc., Infusion Software, Inc., Leadsquared, Oracle, Salesforce.com, inc., SAS Institute Inc., Sendinblue. The report also discusses the business strategies adopted by the players at the global, regional, and country-level. The study also focuses on various businesses or inorganic business development strategies for expanding consumer networks through product formation, organization extension, partnerships, mergers, and acquisitions.

The study offers an exhaustive summary and estimate of the global marketing automation market. It includes in-depth qualitative and quantitative analyses in the report that aligned with the goals and objectives of our customers. Projections have been confirmed by comprehensive primary and secondary analysis. The study will encourage clients to invest in the marketing automation market based on the current business situation, trends, and potential developments in the segments. Understanding the requirement of the client, the report delivers specialist insights into the global marketing automation market, its products, and market patterns.

  1. Introduction             
  2. Market Overview
    1. Global Marketing Automation Market Introduction     
    2. Macro- Economic Factor
    3. Market Determinants
      1. Market Driver
      2. Market Restraints
      3. Market Opportunities
      4. Market Challenges
    4. Technology/Product Roadmap
    5. Market Growth Opportunity Analysis
  3. Market Segmentation
    1. Global Marketing Automation Market Analysis (US$ Mn), By Component, 2019 - 2025
      1. Software
      2. Services
    2. Global Marketing Automation Market Analysis (US$ Mn), By Deployment Type, 2019 – 2025
      1. On-premises
      2. Cloud-based
    3. Global Marketing Automation Market Analysis (US$ Mn), By Organization Size, 2019 – 2025
      1. SMEs
      2. Large Enterprises
    4. Global Marketing Automation Market Analysis (US$ Mn), By Application, 2019 – 2025
      1. Campaign Management
      2. Email Marketing
      3. Lead Nurturing & Lead Scoring
      4. Social Media Marketing
      5. Inbound Marketing
      6. Analytics & Reporting
      7. Others
    5. Global Marketing Automation Market Analysis (US$ Mn), By Industry, 2019 – 2025
      1. BFSI
      2. IT & Telecoms
      3. Retail & Consumer Goods
      4. Travel & Hospitality
      5. Healthcare & Life Sciences
      6. Education
      7. Media &Entertainment
      8. Manufacturing
      9. Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
  4. Regional Analysis
    1. North America Marketing Automation Market Analysis (US$ Mn), 2019 - 2025
      1. By Country
        1. U.S.
        2. Canada
      2. By Component
        1. Software
        2. Services
      3. By Deployment Type
        1. On-premises
        2. Cloud-based
      4. By Organization Size
        1. SMEs
        2. Large Enterprises
      5. By Application
        1. Campaign Management
        2. Email Marketing
        3. Lead Nurturing & Lead Scoring
        4. Social Media Marketing
        5. Inbound Marketing
        6. Analytics & Reporting
        7. Others
      6. By Industry
        1. BFSI
        2. IT & Telecoms
        3. Retail & Consumer Goods
        4. Travel & Hospitality
        5. Healthcare & Life Sciences
        6. Education
        7. Media &Entertainment
        8. Manufacturing
        9. Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
    2. Europe Marketing Automation Market Analysis (US$ Mn), 2019 - 2025
      1. By Country, 2019 – 2025
        1. Germany
        2. U.K.
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
      2. By Component
        1. Software
        2. Services
      3. By Deployment Type
        1. On-premises
        2. Cloud-based
      4. By Organization Size
        1. SMEs
        2. Large Enterprises
      5. By Application
        1. Campaign Management
        2. Email Marketing
        3. Lead Nurturing & Lead Scoring
        4. Social Media Marketing
        5. Inbound Marketing
        6. Analytics & Reporting
        7. Others
      6. By Industry
        1. BFSI
        2. IT & Telecoms
        3. Retail & Consumer Goods
        4. Travel & Hospitality
        5. Healthcare & Life Sciences
        6. Education
        7. Media &Entertainment
        8. Manufacturing
        9. Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
    3. Asia Pacific Marketing Automation Market Analysis (US$ Mn), 2019 - 2025
      1. By Country, 2019 – 2025
        1. China
        2. Japan
        3. India
        4. Rest of Asia Pacific
      2. By Component
        1. Software
        2. Services
      3. By Deployment Type
        1. On-premises
        2. Cloud-based
      4. By Organization Size
        1. SMEs
        2. Large Enterprises
      5. By Application
        1. Campaign Management
        2. Email Marketing
        3. Lead Nurturing & Lead Scoring
        4. Social Media Marketing
        5. Inbound Marketing
        6. Analytics & Reporting
        7. Others
      6. By Industry
        1. BFSI
        2. IT & Telecoms
        3. Retail & Consumer Goods
        4. Travel & Hospitality
        5. Healthcare & Life Sciences
        6. Education
        7. Media &Entertainment
        8. Manufacturing
        9. Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
    4. Middle East & Africa Marketing Automation Market Analysis (US$ Mn), 2019 - 2025
      1. By Country, 2019 – 2025
        1. GCC
        2. South Africa
        3. Rest of Middle East & Africa
      2. By Component
        1. Software
        2. Services
      3. By Deployment Type
        1. On-premises
        2. Cloud-based
      4. By Organization Size
        1. SMEs
        2. Large Enterprises
      5. By Application
        1. Campaign Management
        2. Email Marketing
        3. Lead Nurturing & Lead Scoring
        4. Social Media Marketing
        5. Inbound Marketing
        6. Analytics & Reporting
        7. Others
      6. By Industry
        1. BFSI
        2. IT & Telecoms
        3. Retail & Consumer Goods
        4. Travel & Hospitality
        5. Healthcare & Life Sciences
        6. Education
        7. Media &Entertainment
        8. Manufacturing
        9. Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
    5. Latin America Marketing Automation Market Analysis (US$ Mn), 2019 - 2025
      1. By Country, 2019 – 2025
        1. Brazil
        2. Mexico
        3. Rest of Latin America
      2. By Component
        1. Software
        2. Services
      3. By Deployment Type
        1. On-premises
        2. Cloud-based
      4. By Organization Size
        1. SMEs
        2. Large Enterprises
      5. By Application
        1. Campaign Management
        2. Email Marketing
        3. Lead Nurturing & Lead Scoring
        4. Social Media Marketing
        5. Inbound Marketing
        6. Analytics & Reporting
        7. Others
      6. By Industry
        1. BFSI
        2. IT & Telecoms
        3. Retail & Consumer Goods
        4. Travel & Hospitality
        5. Healthcare & Life Sciences
        6. Education
        7. Media &Entertainment
        8. Manufacturing
        9. Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
  5. Competitive Analysis
    1. Company Share Analysis (%) 2019
    2. List of Acquisition, Merger, Collaboration & New Product Launch
  6. Company Profiles
    1. Acoustic, L.P.
    2. Adobe
    3. ClickDimensions LLC
    4. HubSpot, Inc.
    5. Infusion Software, Inc.
    6. Leadsquared
    7. Oracle
    8. Salesforce.com, inc.
    9. SAS Institute Inc.
    10. Sendinblue

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