Social Media Analytics Market Analysis & Forecast, 2020 – 2025

Report Code - ICT2021219AT | Industry - Information and Communications Technology | Published on - February, 2021 | Pages - 140 | Format -

Social Media Analytics Market by Component, Deployment Model, Enterprise Size, Application – Global Market Analysis and Forecast (2020 – 2025)




The social media analytics market generated revenue of US$ 2.4 billion in 2020 and is expected to reach US$ 7.5 billion by 2025, with a CAGR of 25.3% in the forecast period. The research report on the global social media analytics market provides extensive competition analysis and competitive conditions. The report includes information on significant products, players, challenges and developments, and other information specific to the social media analytics market. The data in this report is targeted for business and industry practitioners and specifically intended to assist in the explanation, direction, and to understand the potential of the social media analytics market. The study focuses on providing readers with an understanding of developments in the industry, market segments, market forecasts, leading players, and market drivers and inhibitors.

  • Goals and objectives of the study
    • Define key market trends, innovations, opportunities, and factors influencing the global social media analytics market and its sub-segments.
    • Identify and analyze primary industry categories and their respective frameworks for the global social media analytics market.
    • Predict the total size of the social media analytics market globally and analyze it based on various segments and regions.
    • Classify key players and assess the business environment based on recent developments and segment revenue.

Chapter 2, Market Overview provides an overview of the social media analytics market. The chapter includes macro-economic factors, market determinants (includes market drivers, restraints, opportunities, and challenges), value chain analysis, technology/product roadmap, Porter 5 force model analysis, market growth opportunity analysis.

Chapter 3, Segment Analysis of the report deals with the different sub-segments of the market to calculate reliable market forecasts. The social media analytics market was segmented based on component, deployment model, enterprise size, application. The chapter provides an in-depth analysis of the market segments of the social media analytics market, year-on-year growth projections that enable readers to identify potential market growth areas.

Chapter 4, Regional Analysis includes an in-depth analysis of the social media analytics market by region.

Social Media Analytics Market, by Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Regional insight helps market competitors to make crucial decisions about their company. Individualized, country-wise, and segment-wise analyses by region allow readers of the social media analytics market report to explore the potential of the market in different geographies. For each year's growth projections and a global share of value, this section is a vital part of the report.

Chapter 5 Competitive Analysis of the report includes company shares analysis, a list of acquisitions, mergers, collaboration, and the introduction of new products.

Chapter 6 Company Profile of the report also covers key industry players working on the social media analytics market. Some of the prominent competitors in the social media analytics market are Brandwatch, Cision Ltd, IBMCorporation, Khoros, LLC, Meltwater, NetBase Quid, Oracle Corporation, Salesforce.com, Inc., SAS Institute, Talkwalker Inc.. The report also discusses the business strategies adopted by the players at the global, regional, and country-level. The study also focuses on various businesses or inorganic business development strategies for expanding consumer networks through product formation, organization extension, partnerships, mergers, and acquisitions.

The study offers an exhaustive summary and estimate of the global social media analytics market. It includes in-depth qualitative and quantitative analyses in the report that aligned with the goals and objectives of our customers. Projections have been confirmed by comprehensive primary and secondary analysis. The study will encourage clients to invest in the social media analytics market based on the current business situation, trends, and potential developments in the segments. Understanding the requirement of the client, the report delivers specialist insights into the global social media analytics market, its products, and market patterns.

  1. Introduction             
  2. Market Overview
    1. Global Social Media Analytics Market Introduction         
    2. Macro- Economic Factor
    3. Market Determinants
      1. Market Driver
      2. Market Restraints
      3. Market Opportunities
      4. Market Challenges
    4. Value Chain Analysis
    5. Technology/Product Roadmap
    6. Porters 5 Force Model
    7. Market Growth Opportunity Analysis
  3. Market Segmentation
    1. Global Social Media Analytics Market Analysis (US$ Mn), By Component, 2019 - 2025
      1. Solution
      2. Services
        1. Professional Services
        2. Managed Services
    2. Global Social Media Analytics Market Analysis (US$ Mn), By Deployment Model, 2019 – 2025
      1. On- Premises
      2. Cloud Based
    3. Global Social Media Analytics Market Analysis (US$ Mn), By Enterprise Size, 2019 – 2025
      1. Small & Medium Enterprises
      2. Large Enterprises
    4. Global Social Media Analytics Market Analysis (US$ Mn), By Application, 2019 – 2025
      1. Competitive Intelligence
      2. Customer Experience Management
      3. Public Safety and Law Enforcement
      4. Risk Management and Fraud Detection
      5. Sales and Marketing Management
      6. Others
    5. Global Social Media Analytics Market Analysis (US$ Mn), By Industry, 2019 – 2025
      1. Banking, Financial Services and Insurance (BFSI)
      2. Government and Defense
      3. Healthcare and Life Sciences
      4. Media and Entertainment
      5. Retail and eCommerce
      6. Telecommunications and Information Technology (IT)
      7. Travel and Hospitality
      8. Others
  4. Regional Analysis
    1. North America Social Media Analytics Market Analysis (US$ Mn), 2019 - 2025
      1. By Country
        1. U.S.
        2. Canada
      2. By Component
        1. Solution
        2. Services
          1. Professional Services
          2. Managed Services
      3. By Deployment Model
        1. On- Premises
        2. Cloud Based
      4. By Enterprise Size
        1. Small & Medium Enterprises
        2. Large Enterprises
      5. By Application
        1. Competitive Intelligence
        2. Customer Experience Management
        3. Public Safety and Law Enforcement
        4. Risk Management and Fraud Detection
        5. Sales and Marketing Management
        6. Others
      6. By Industry
        1. Banking, Financial Services and Insurance (BFSI)
        2. Government and Defense
        3. Healthcare and Life Sciences
        4. Media and Entertainment
        5. Retail and eCommerce
        6. Telecommunications and Information Technology (IT)
        7. Travel and Hospitality
        8. Others
    2. Europe Social Media Analytics Market Analysis (US$ Mn), 2019 - 2025
      1. By Country
        1. Germany
        2. U.K.
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
      2. By Component
        1. Solution
        2. Services
          1. Professional Services
          2. Managed Services
      3. By Deployment Model
        1. On- Premises
        2. Cloud Based
      4. By Enterprise Size
        1. Small & Medium Enterprises
        2. Large Enterprises
      5. By Application
        1. Competitive Intelligence
        2. Customer Experience Management
        3. Public Safety and Law Enforcement
        4. Risk Management and Fraud Detection
        5. Sales and Marketing Management
        6. Others
      6. By Industry
        1. Banking, Financial Services and Insurance (BFSI)
        2. Government and Defense
        3. Healthcare and Life Sciences
        4. Media and Entertainment
        5. Retail and eCommerce
        6. Telecommunications and Information Technology (IT)
        7. Travel and Hospitality
        8. Others
    3. Asia Pacific Social Media Analytics Market Analysis (US$ Mn), 2019 - 2025
      1. By Country
        1. China
        2. Japan
        3. India
        4. Rest of Asia Pacific
      2. By Component
        1. Solution
        2. Services
          1. Professional Services
          2. Managed Services
      3. By Deployment Model
        1. On- Premises
        2. Cloud Based
      4. By Enterprise Size
        1. Small & Medium Enterprises
        2. Large Enterprises
      5. By Application
        1. Competitive Intelligence
        2. Customer Experience Management
        3. Public Safety and Law Enforcement
        4. Risk Management and Fraud Detection
        5. Sales and Marketing Management
        6. Others
      6. By Industry
        1. Banking, Financial Services and Insurance (BFSI)
        2. Government and Defense
        3. Healthcare and Life Sciences
        4. Media and Entertainment
        5. Retail and eCommerce
        6. Telecommunications and Information Technology (IT)
        7. Travel and Hospitality
        8. Others
    4. Middle East & Africa Social Media Analytics Market Analysis (US$ Mn), 2019 - 2025
      1. By Country, 2019 – 2025
        1. Middle East
        2. Africa
      2. By Component
        1. Solution
        2. Services
          1. Professional Services
          2. Managed Services
      3. By Deployment Model
        1. On- Premises
        2. Cloud Based
      4. By Enterprise Size
        1. Small & Medium Enterprises
        2. Large Enterprises
      5. By Application
        1. Competitive Intelligence
        2. Customer Experience Management
        3. Public Safety and Law Enforcement
        4. Risk Management and Fraud Detection
        5. Sales and Marketing Management
        6. Others
      6. By Industry
        1. Banking, Financial Services and Insurance (BFSI)
        2. Government and Defense
        3. Healthcare and Life Sciences
        4. Media and Entertainment
        5. Retail and eCommerce
        6. Telecommunications and Information Technology (IT)
        7. Travel and Hospitality
        8. Others
    5. Latin America Social Media Analytics Market Analysis (US$ Mn), 2019 - 2025
      1. By Country, 2019 – 2025
        1. Brazil
        2. Mexico
        3. Rest of Latin America
      2. By Component
        1. Solution
        2. Services
          1. Professional Services
          2. Managed Services
      3. By Deployment Model
        1. On- Premises
        2. Cloud Based
      4. By Enterprise Size
        1. Small & Medium Enterprises
        2. Large Enterprises
      5. By Application
        1. Competitive Intelligence
        2. Customer Experience Management
        3. Public Safety and Law Enforcement
        4. Risk Management and Fraud Detection
        5. Sales and Marketing Management
        6. Others
      6. By Industry
        1. Banking, Financial Services and Insurance (BFSI)
        2. Government and Defense
        3. Healthcare and Life Sciences
        4. Media and Entertainment
        5. Retail and eCommerce
        6. Telecommunications and Information Technology (IT)
        7. Travel and Hospitality
        8. Others
  5. Competitive Analysis
    1. Company Share Analysis (%) 2019
    2. List of Acquisition, Merger, Collaboration & New Product Launch
  6. Company Profiles
    1. Brandwatch
    2. Cision Ltd
    3. IBMCorporation
    4. Khoros, LLC
    5. Meltwater
    6. NetBase Quid
    7. Oracle Corporation
    8. Salesforce.com, Inc.
    9. SAS Institute
    10. Talkwalker Inc.

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